Monday, April 19, 2010

Seven Tips To Help You With Your Pharmacy's Marketing Plan

Developing a marketing plan can seem like a daunting task. It helps to simplify the job by breaking it down into these seven easy tasks. Remember, the more specific you are, the better your results will be.

• Develop a client profile.

Ask yourself what your most profitable client looks like and use this information when trying to acquire new customers. For example, what is the age or gender or income level of that customer? Do they own their own home or rent?

• Identify what you do best.

What do you do that sets you apart from the competition. Perhaps you offer free delivery service or one-on-one medication intervention advice. Do you have pharmacists that are active in your community?

• Describe some of the benefits you offer and why this is a benefit for a customer.

What do you do that directly benefits your cutstomer. Perhaps you do a comprehensive search for generics to be certain that your seniors avoid the "doughnut hole".

• Decide on the purpose of your marketing piece.

Are you trying to gain new customers or are you trying to build a loyalty program? Maybe your intention is to increase your health care provider referrals.

• Will you have a special offer.

What type of offer will you make to bring people into your store. This could range from money off a prescription to a free hand sanitizer during cold and flu season.What type of return do you hope to have from your marketing piece.Knowing how much you want to increase a part of your business will help you determine the size of the audience you will need to go to and the strength of the offer.

• Now act.

Don't wait for what you may think is the "perfect time". A successful owner is always growing his or her business.

Liz Tiefenthaler is President of Marketing at Pharm Fresh Media. Her clientele covers retail to health care as well as non-profits and business.

Pharm Fresh Media

1.877.32PHARM or 1.877.327.4276

5515 Catfish Court

Westport, WI 53597

Tuesday, March 24, 2009

PCMA on E-Prescribing: 'Each Year We Wait, More People Die'

Calling e-prescribing the most important issue to patients in the current Medicare debate, the Pharmaceutical Care Management Association (PCMA) has unveiled a new TV ad urging policy-makers to require the use of electronic prescribing (e-prescribing) in Medicare "before more people die."

The new ad, featuring a woman mourning at a gravesite, highlights the fact that more than 7,000 people die every year because of medication errors.

The ad is a wake up call to refocus the Medicare debate on patients, not just the providers who serve them. From a patient's perspective, e-prescribing is by far the most important issue in the current Medicare debate because it could save their life or the life of someone they love.

E-prescribing saves lives and money.

Medical Transcription Billing, Corp.
7 Clyde Road
Somerset, NJ 08873
Call: 1-866-266-MTBC (6822)

Tuesday, August 26, 2008

Pharmacy Software Technology

This website is dedicated to the closed door Pharmacy Business Owner or Management Team looking for answers regarding your concerns with pharmacy software & technology.

The Pharmacy Technology Resource was created by the demands of the independent, closed door pharmacy owner. The technology choices are limitless and many pharmacy owners appreciate the opportunity to source many of their technology inquires in one place.

We encourage any and all feedback as we plan on this organization growing and improving over time to ensure the independent closed door pharmacy owner has the best information about the best technologies available today.

Pharmacy Technology Resource

Please contact us with any questions regarding improving your pharmacy operations with technology, consulting, and best practices.

PO BOX 1585
Cranberry Twp, PA 16066
(866) LTC-USA1

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Monday, August 25, 2008

NCR Introduces Self-Service Prescription Drop-Off Solution

Self-service leader makes it more convenient to submit, pay for prescriptions

DAYTON, Ohio, Aug. 25, 2008– NCR Corporation<> (NYSE: NCR) today unveiled NCR Prescription Drop-off, a secure self-service kiosk solution that makes it simpler for retail pharmacy customers to drop off and pay for prescriptions during and after business hours.

On display this week at the 2008 National Association of Chain Drug Stores (NACDS) Pharmacy & Technology Conference in San Diego, this multi-channel solution helps customers avoid lines and eliminate multiple trips to the pharmacy by simplifying routine transactions.
New prescriptions are submitted via kiosk while refill requests can be made via kiosk, phone or Web. Once the request is made, the patient receives a bar coded receipt and the request is forwarded to the pharmacist. When the order is ready, an email, phone or text alert is generated and sent directly to the customer, who presents the bar coded receipt to the cashier or pays for the prescription on the kiosk.

According to a 2007 study conducted by Wilson Health Information, an independent healthcare consumer research company, convenience is one of the top three drivers of pharmacy customer satisfaction along with price and overall professional services. The same study also found that short lines, convenient store hours and 24-hour pharmacy access are key drivers to customer satisfaction.

Thursday, August 7, 2008

iPharmacist PDA: Clinical Software Overview

Overview of the clinical reference information on your iPharmacist PDA, by Virginia.