PCMA on E-Prescribing: 'Each Year We Wait, More People Die'
Calling e-prescribing the most important issue to patients in the current Medicare debate, the Pharmaceutical Care Management Association (PCMA) has unveiled a new TV ad urging policy-makers to require the use of electronic prescribing (e-prescribing) in Medicare "before more people die."
The new ad, featuring a woman mourning at a gravesite, highlights the fact that more than 7,000 people die every year because of medication errors.
The ad is a wake up call to refocus the Medicare debate on patients, not just the providers who serve them. From a patient's perspective, e-prescribing is by far the most important issue in the current Medicare debate because it could save their life or the life of someone they love.